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The ‘‘We Card’’ Program: Tobacco Industry Youth Smoking Prevention as Industry Self-Preservation

preview image of resource document The ‘‘We Card’’ Program: Tobacco Industry Youth Smoking Prevention as Industry Self-Preservation

This article analyzes the tobacco industry self-regulation "We Card" program. It exposes "We Card" as ineffective and structured to improve the industry's public image and limit tobacco control policies and their enforcement.

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Policy area: Article 5.3 Industry Interference Sales to Minors

Implementation area: Countering Industry Interference

Region: The Americas

Resource type: Research

Source: Journals