Bloomberg Initiative to Reduce Tobacco Use Grants Program

The Bloomberg Initiative to Reduce Tobacco Use aims to reduce the global demand for tobacco through a comprehensive, proven approach that combines policy change with increased public awareness. Since 2006, The Union has co-managed the Bloomberg Initiative to Reduce Tobacco Use Grants Program in partnership with the Campaign for Tobacco-Free Kids, which awards funds to projects delivering high-impact tobacco control interventions in low- and middle-income countries.

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Bloomberg Initiative to Reduce Tobacco Use Grants Program

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Our work under the Bloomberg Initiative Grants Program

Since 2006, The Union has co-managed the Bloomberg Initiative to Reduce Tobacco Use Grants Program in partnership with the Campaign for Tobacco-Free Kids. The programme awards funds to projects delivering high-impact tobacco control interventions, based on the World Health Organization Framework Convention on Tobacco Control (WHO FCTC), in low- and middle-income countries.

Our work focuses on creating smokefree public places, banning tobacco advertising, increasing tax on tobacco products, requiring graphic pack warnings and preventing tobacco industry interference in policy making. Priority is given to countries with the highest prevalence of tobacco use.

Under the Bloomberg Initiative to Reduce Tobacco Use Grants Program, The Union has supported over 50 countries worldwide to implement tobacco control policies, impacting billions of people.

Bloomberg Initiative Priority Policy Areas

The Union focuses its work on policies proven to have the greatest population level impacts for reducing tobacco use. Through the Bloomberg Initiative to Reduce Tobacco Use Grants Program, The Union assists governments and NGOs to implement the following evidence-based, practical and comprehensive MPOWER measures advocated by the WHO FCTC. 

Where we work

Many low- and middle-income countries, where 80 percent of tobacco-related deaths occur, are faced with rising affordability of tobacco products as well as an aggressive tobacco industry that targets both consumers and governments – so rates of tobacco use continue to rise. Under the Bloomberg Initiative to Reduce Tobacco Use Grants Program, The Union has supported over 50 countries worldwide to implement tobacco control policies, impacting billions of people. Our work focuses on, but is not limited to, 10 countries with the highest prevalence of tobacco use.  

UNION ACHIEVER

CRISTIANE VIANNA

The Union’s Technical Advisor for tobacco control in Brazil

GOVERNMENTS ARE CONCENTRATING ALL THEIR EFFORTS ON COVID-19, NEGLECTING PRIORITIES SUCH AS TOBACCO CONTROL