You are here:

Case Study: PMI Involvement in Smoking Cessation

Preview image of resource Case Study: PMI Involvement in Smoking Cessation

This article is a case study ion Philip Morris' involvement in the cessation arena and an evaluation of how and why PM supports cessation programs. It illustrates a notable example of industry interference that undermines effective tobacco control.

Find related resources

Policy area: Article 5.3 Industry Interference

Implementation area: Monitoring and Evaluation Countering Industry Interference

Region: Global

Resource type: Case Studies Research

Source: Journals