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The Role of Strategic Communication and Mass Media for Tobacco Control Policy Implementation

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Join the webinar

Tuesday, 28 September 2021
7:00 – 9:00 (London) GMT+1
11:30 – 13:30 (New Delhi) GMT+5:30
13:00 – 15:00 (Jakarta) GMT+7
14:00 – 16:00 (Beijing) GMT+8

Hosted in English with live Chinese and Bahasa Indonesian translations available.

The Union's Tobacco Control Department is partnering with experts from Vital Strategies to share experiences using strategic communication for smokefree implementation, through real-world case studies at the national and sub-national level. During this webinar, ask questions and learn about best practices, lessons learned and how these experiences can improve implementation. Discover free resources available on The Union's Implementation Hub and Vital Strategies' Media Beacon.

​​​​​​​Webinar Objectives

Effective implementation of tobacco control policies requires public education on the specifics of tobacco control legislation, and its benefits to build support for the law and facilitate smooth implementation. It involves active, targeted communication and planning on legislation, implementation and enforcement activities and health benefits of the law and strategic engagement with stakeholders to support enforcement.

This webinar aims to:

  • Explain the evidence-based approach to development, implementation, and evaluation of strategic communication campaigns and why long-term, sustained, strategic media campaigns are important.
  • Provide an overview of media channels, their advantages and limitations, and relative cost-effectiveness.
  • Showcase how media campaigns can support enforcement and public engagement through real-world examples.
  • Explore free resources available that support public communication efforts.