Tuesday, 28 September 2021
7:00 – 9:00 (London) GMT+1
11:30 – 13:30 (New Delhi) GMT+5:30
13:00 – 15:00 (Jakarta) GMT+7
14:00 – 16:00 (Beijing) GMT+8
Hosted in English with live Chinese and Bahasa Indonesian translations available.
The Union's Tobacco Control Department is partnering with experts from Vital Strategies to share experiences using strategic communication for smokefree implementation, through real-world case studies at the national and sub-national level. During this webinar, ask questions and learn about best practices, lessons learned and how these experiences can improve implementation. Discover free resources available on The Union's Implementation Hub and Vital Strategies' Media Beacon.
Effective implementation of tobacco control policies requires public education on the specifics of tobacco control legislation, and its benefits to build support for the law and facilitate smooth implementation. It involves active, targeted communication and planning on legislation, implementation and enforcement activities and health benefits of the law and strategic engagement with stakeholders to support enforcement.
This webinar aims to:
- Explain the evidence-based approach to development, implementation, and evaluation of strategic communication campaigns and why long-term, sustained, strategic media campaigns are important.
- Provide an overview of media channels, their advantages and limitations, and relative cost-effectiveness.
- Showcase how media campaigns can support enforcement and public engagement through real-world examples.
- Explore free resources available that support public communication efforts.
Enrico Aditjondro – Vital Strategies Associate Director, Southeast Asia, Policy, Advocacy and Communication
Tom Carroll, PhD – Vital Strategies Senior Advisor, Policy and Communication
Winnie Chen – Vital Strategies Head of China Communication Programs
Le Thanh Hai – Vital Strategies Communication Officer, Viet Nam
Enrico Aditjondro is the Associate Director for Southeast Asia with Vital Strategies. Since he joined the organization in 2014, Vital has supported Indonesia’s Ministry of Health in running dozens of tobacco control media campaigns that have directly contributed to the passing or expansion of policies in addition to giving voices to tobacco victims. Enrico has used design approaches in both community engagements as well as city initiatives. He is based in Bandung and sits on the Advisory Board of the School of Design at the University of Technology Sydney.
Tom Carroll PhD
Dr Tom Carroll is a psychologist with forty years’ experience in public health education and social marketing in Australia and the Asia-Pacific region. Dr Carroll is a Senior Advisor on policy and communication with Vital Strategies and oversees Vital’s tobacco control programs in Vietnam and China. He holds a PhD in public health (social marketing) from the University of Sydney where he has an appointment as Adjunct Professor in the School of Public Health.
Yu CHEN (Winnie) is Head of China Communication Programs of Vital Strategies, based in Beijing of China. She has managed over 100 evidence-based mass media campaigns and social media campaigns for the initiatives of tobacco control, road safety, Partnership for Healthy City, and Resolve to Save Lives in China since April 2008, in partnership with both central and local government and government agencies related to public health.
Le Thanh Hai
Le Thanh Hai manages Vital Strategies’ communication programs for tobacco control, road safety and sodium reduction in Vietnam and is based in Hanoi. Hai has more than two decades of experience in project management and coordination, focussing on strengthening multisectoral and multidisciplinary collaboration to support public health preparedness and response plans at regional, national and provincial level. This includes twelve years with a USAID-funded program to combat emerging pandemic threats using communication and behavior change approaches to stop the emergence and spread of the zoonotic diseases.