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Point-of-Sale Tobacco Advertising and Promotions, and Tobacco Product Display in Siliguri, India

In India, the Cigarettes and Other Tobacco Products Act (COTPA, 2003) restricts tobacco advertising and product display at the point-of-sale (POS). The local government in Siliguri is implementing policies to strengthen enforcement of COTPA through the Tobacco Vendor Licensing. From November-December 2020, this study examined the compliance of tobacco vendors with the tobacco advertising, promotion and sponsorship (TAPS) law, and the presence of tobacco product display and warning signage at the POS in all 47 wards in Siliguri. The study further assessed if the displayed tobacco products were within the reach of minors.