The Union is a global leader in the fight against tobacco use.
The Union centres its tobacco control work around the World Health Organization's Framework Convention on Tobacco Control (WHO FCTC) - an international health treaty - and a package of evidence-based measures proven to reduce tobacco use called MPOWER. Our work has spanned over 50 countries, impacting two-thirds of the world’s smokers. We focus on low- and middle-income countries, where 80 percent of tobacco deaths occur.
Our priority areas of work
The most effective way to reduce tobacco use is through the implementation of comprehensive tobacco control policies that are proven to tackle both supply and demand, like those set-out in the WHO FCTC and MPOWER package of tobacco reduction measures. The Union's work focuses on the priority areas below.
Tobacco advertising
subtitle: The tobacco industry spends billions of dollars on advertising to increase sales
The Union has helped 4.13 billion people in 28 countries through advertising bans.
Our projects
From 2006 to 2023, The Union co-managed the Bloomberg Initiative to Reduce Tobacco Use Grants Program, which awards funds to projects delivering high-impact tobacco control interventions in low- and middle-income countries. In 2019 The Union launched the Global Implementation Programme, which supports cities to effectively implement tobacco control laws, and we are a key partner in STOP, a global tobacco industry watchdog. Both projects are also funded by Bloomberg Philanthropies.
Bloomberg Initiative to Reduce Tobacco Use Grants Program
The Union has managed 495 Bloomberg tobacco control grants in 45 countries.
Where we work
Many low- and middle-income countries, where 80 percent of tobacco-related deaths occur, are faced with rising affordability of tobacco products as well as an aggressive tobacco industry that targets both consumers and governments – so rates of tobacco use continue to rise. The Union has supported over 50 countries worldwide to implement tobacco control policies, impacting billions of people.
2022 Tobacco Control Factsheets
The Union’s Tobacco Control Department has produced five factsheets on critical aspects of tobacco control: COVID-19 and Tobacco; E-cigarettes, Heated Tobacco Products, and the Need for Bans in LMICs; Tobacco Control Implementation and Enforcement; Novel Products, Young People, and Policy; and Tobacco Vendor Licensing. These factsheets offer a deep dive into specific topics, summarizing evidence, defining key terms, and providing practical guidance and evidence-based recommendations.
Tobacco Control Publications
The Union produces publications and resources to support governments and civil society working to reduce tobacco use. These support the implementation of evidence-based tobacco control policies; and provide guidance on complex new issues for tobacco control, such as e-cigarettes, to spark debate leading to further research and action. Find all Union publications.
The latest news on tobacco control
The President of Uruguay meets with The Union to discuss next steps for tobacco control
The President of Uruguay, Tabaré Vázquez, met on 27 July with Mirta Molinari, The Union’s regional coordinator for tobacco control in…
Uganda passes tobacco control law in line with the world’s most stringent policies
The Ugandan Parliament passed a law on 28 July that brings Uganda into line with the strongest tobacco control policies around the world…
New tobacco control module for Masters in Public Health programmes in India
Union tobacco control experts have helped develop a new module for Masters in Public Health programmes in India – the first of its kind…
Anne Jones: Advocating for sustainable funding, tobacco control’s next big step
When Anne Jones began working on Australia’s campaign for tobacco control 20 years ago, only a handful of people were involved…
United Nations call for tobacco tax to be used to finance sustainable development
Edinburgh, 16 July 2015 – Global leaders in finance and development have called on governments worldwide to consider tobacco tax as a…
Newsweek Pakistan forced to apologise for love song to the Marlboro Man
TheNetwork for Consumer Protection has won a judgment against Newsweek Pakistan for publishing an article that both implicitly and…
As part of the Tobacco Control Section, Union members work closely to organise webinars on varied tobacco control topics of interest to international audience, and assist tobacco control implementers and advocates with policy making in their countries, and contribute to the scientific programme of The Union World Lung Conference.